The Facebook Pixel is code that you place on your website. It collects data that helps track conversion from advertising to Facebook, optimize advertising, create a target audience for future ads and conduct re-marketing for people who have already taken some action on your site.

Prerequisites

Getting started with Facebook Pixel integration

  1. Go to Integrations in Harmonizely.
  2. Click the Connect button in Facebook Pixel integration section.
  3. At the Facebook Pixel Code, enter your Pixel ID/Code.
  4. Click Connect button.
  5. In your Facebook Events Manager go to Test Events in your Pixel settings and send test traffic.
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