The Facebook Pixel is code that you place on your website. It collects data that helps track conversion from advertising to Facebook, optimize advertising, create a target audience for future ads and conduct re-marketing for people who have already taken some action on your site.
Getting started with Facebook Pixel integration
- Go to Integrations in Harmonizely.
- Click the Connect button in Facebook Pixel integration section.
- At the Facebook Pixel Code, enter your Pixel ID/Code.
- Click Connect button.
- In your Facebook Events Manager go to Test Events in your Pixel settings and send test traffic.